There’s a small piece of art in almost every fridge, even in yours. It’s from the Twenties, the time when an avant-garde artist (Fortunato Depero) and an entrepreneur (Davide Campari) proved that ads could be something more than shouted slogans and that even a tiny, mundane object can be the outstanding product of a revolutionary act of creation. Today’s guests are Nicoletta Boschiero and Valerio Varini.
About “the Genie in the Bottle”
1.46 Campari as an elite brand 3.10 The Milanese market 4.17 The world of the factory is the factory of the world 6.22 Pop & glamour 7.29 The dawn of mass advertising 10.47 Depero and Read more…